/* ==========================================================================
   Pulse Ajans — tek fikir: BASKI PROVASI.
   Görseller kesim işaretli prova (.pu-proof: köşe işaretleri, register işareti, renk kontrol şeridi, prova satırı),
   büyük başlıklar baskı kaymasıyla gelir ([data-reg]: pembe + camgöbeği kalıp kayık → görünüme girince register'a oturur),
   iş sayfalarında kanal × hafta kampanya akışı (.pu-plan), hizmet sayfalarında panelden yazılan bileşenler.
   Renk: derin siyah #0B0B0D + hot pink #FF3366 + cyan #00D4FF; açık görünüm = prova kâğıdı #F4F1EA. Yazı: Boxing + Fira Sans + Azeret Mono.
   ========================================================================== */
@font-face { font-family: 'Boxing'; src: url('../fonts/boxing-400.woff2') format('woff2'); font-weight: 400; font-display: swap; }
@font-face { font-family: 'Fira'; src: url('../fonts/fira-sans-400.woff2') format('woff2'); font-weight: 400; font-display: swap; }
@font-face { font-family: 'Fira'; src: url('../fonts/fira-sans-500.woff2') format('woff2'); font-weight: 500; font-display: swap; }
@font-face { font-family: 'Fira'; src: url('../fonts/fira-sans-700.woff2') format('woff2'); font-weight: 700; font-display: swap; }
@font-face { font-family: 'Azeret'; src: url('../fonts/azeret-mono-400.woff2') format('woff2'); font-weight: 400; font-display: swap; }
@font-face { font-family: 'Azeret'; src: url('../fonts/azeret-mono-500.woff2') format('woff2'); font-weight: 500; font-display: swap; }

:root {
  --bg: #0B0B0D; --bg-2: #141418; --bg-3: #1C1C22; --fg: #F4F1EA; --fg-2: #ACA9B2; --fg-3: #77747E;
  --pink: #FF3366; --pink-l: #FF6A8E; --cyan: #00D4FF; --cyan-t: #00D4FF; --paper: #F4F1EA; --ink-on: #0B0B0D;
  --line: rgba(244, 241, 234, .12); --line-2: rgba(244, 241, 234, .24); --mk: rgba(244, 241, 234, .55);
  --f-head: 'Boxing', 'Arial Black', Impact, sans-serif; --f-body: 'Fira', 'Segoe UI', Arial, sans-serif; --f-mono: 'Azeret', ui-monospace, Consolas, monospace;
  --gut: clamp(18px, 3.6vw, 56px); --max: 1440px; --head: 80px;
  --ease: cubic-bezier(.65, 0, .25, 1); --ease-o: cubic-bezier(.2, .75, .1, 1);
  --reg-x: .07em; --reg-y: .035em;
  --accent: var(--pink); --btn-bg: var(--pink); --btn-fg: #0B0B0D; --btn-bg-h: var(--pink-l); --ok: #5BE3A0; --err: #FF7A8A;
  color-scheme: dark;
}
html[data-mode="light"] {
  --bg: #F4F1EA; --bg-2: #EAE5DA; --bg-3: #DED8CA; --fg: #0B0B0D; --fg-2: #4A4850; --fg-3: #7C7882;
  --cyan-t: #00819C; --line: rgba(11, 11, 13, .12); --line-2: rgba(11, 11, 13, .26); --mk: rgba(11, 11, 13, .6); --ok: #11804B; --err: #C8243E;
  color-scheme: light;
}
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-padding-top: calc(var(--head) + 20px); overflow-x: clip; }
html.no-scroll { overflow: hidden; }
body { margin: 0; background: var(--bg); color: var(--fg); font: 400 17px/1.65 var(--f-body); -webkit-font-smoothing: antialiased; transition: background-color .3s, color .3s; }
img, svg, video { display: block; max-width: 100%; }
img { height: auto; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; cursor: pointer; }
p { margin: 0 0 1em; }
strong, b { font-weight: 700; }
h1, h2, h3, h4 { font-family: var(--f-head); font-weight: 400; letter-spacing: 0; line-height: 1.02; margin: 0; color: inherit; }
.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); clip-path: inset(50%); white-space: nowrap; }
.skip { position: absolute; left: -999px; top: 8px; z-index: 200; background: var(--pink); color: #0B0B0D; padding: 10px 16px; }
.skip:focus { left: 8px; }
:focus-visible { outline: 2px solid var(--cyan); outline-offset: 3px; }
::selection { background: var(--pink); color: #0B0B0D; }
.muted, .small { color: var(--fg-3); }
[hidden] { display: none !important; }

.pu-wrap, .wrap { width: 100%; max-width: var(--max); margin: 0 auto; padding-left: var(--gut); padding-right: var(--gut); }
.pu-h1 { font-size: clamp(40px, 5.6vw, 92px); line-height: 1; overflow-wrap: anywhere; }
.pu-h2 { font-size: clamp(30px, 3.6vw, 56px); }
.pu-h3 { font-size: clamp(22px, 2vw, 30px); margin-bottom: 16px; }
.pu-hl { font-style: normal; color: var(--pink); }
.pu-lead { font-size: clamp(17px, 1.3vw, 20px); line-height: 1.6; color: var(--fg-2); max-width: 36em; margin: 0; }
.pu-slug { display: flex; align-items: center; gap: 10px; margin: 0 0 18px; font: 500 12px var(--f-mono); letter-spacing: .08em; text-transform: uppercase; color: var(--fg-2); }
.pu-slug .pu-reg { width: 14px; height: 14px; color: var(--pink); flex: none; }
.pu-reg { width: 14px; height: 14px; }
.pu-ico { width: 18px; height: 18px; flex: none; }
.pu-sec { position: relative; padding: clamp(72px, 8vw, 128px) 0; }
.pu-sec--top0 { padding-top: clamp(24px, 3vw, 44px); }
.pu-sec--alt { background: var(--bg-2); }
.pu-sec--tight { padding: clamp(44px, 5vw, 72px) 0; }
.pu-shead { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: flex-end; gap: 16px 48px; margin-bottom: clamp(32px, 4vw, 56px); }
.pu-shead .pu-h2 { max-width: 15em; }
.pu-shead__x { max-width: 30em; margin: 0; color: var(--fg-2); }
.pu-wrap > .pu-h2 + * { margin-top: clamp(28px, 3.4vw, 52px); }
.pu-acts { display: flex; flex-wrap: wrap; align-items: center; gap: 16px 30px; margin-top: 30px; }
.pu-more { margin: clamp(32px, 4vw, 48px) 0 0; display: flex; justify-content: center; }

/* Baskı kayması: pembe ve camgöbeği kalıp kayık gelir, görünüme girince register'a oturur */
.js [data-reg] { text-shadow: calc(-1 * var(--reg-x)) var(--reg-y) 0 rgba(255, 51, 102, .95), var(--reg-x) calc(-1 * var(--reg-y)) 0 rgba(0, 212, 255, .9); transition: text-shadow 1.1s var(--ease) .15s; }
.js [data-reg].is-in { text-shadow: 0 0 0 rgba(255, 51, 102, 0), 0 0 0 rgba(0, 212, 255, 0); }
html[data-mode="light"] .js [data-reg]:not(.is-in), html[data-mode="light"].js [data-reg]:not(.is-in) { text-shadow: calc(-1 * var(--reg-x)) var(--reg-y) 0 rgba(255, 51, 102, .85), var(--reg-x) calc(-1 * var(--reg-y)) 0 rgba(0, 170, 210, .8); }

/* Düğmeler */
.pu-btn { position: relative; display: inline-flex; align-items: center; justify-content: center; gap: 12px; min-height: 54px; padding: 0 26px; border: 0; border-radius: 0; background: var(--pink); color: #0B0B0D; font: 500 14px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; box-shadow: 4px 4px 0 var(--cyan); transition: box-shadow .25s var(--ease-o), transform .25s var(--ease-o), background .2s; }
.pu-btn:hover { transform: translate(4px, 4px); box-shadow: 0 0 0 var(--cyan); }
.pu-btn--sm { min-height: 42px; padding: 0 16px; font-size: 12.5px; box-shadow: 3px 3px 0 var(--cyan); }
.pu-btn--ghost { background: transparent; color: var(--fg); outline: 1px solid var(--line-2); outline-offset: -1px; box-shadow: 4px 4px 0 var(--pink); }
.pu-link { display: inline-flex; align-items: center; gap: 10px; font: 500 13.5px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; color: var(--fg); padding-bottom: 6px; background: linear-gradient(var(--pink), var(--pink)) no-repeat left bottom / 100% 2px; transition: background-size .4s var(--ease), color .2s; }
.pu-link:hover { color: var(--pink); background-size: 30% 2px; }
.pu-link--sm { font-size: 12px; }
.pu-ink--pink { --ink: var(--pink); }
.pu-ink--cyan { --ink: var(--cyan); }

/* ── Prova çerçevesi ─────────────────────────────────────────────────── */
.pu-proof { position: relative; margin: 0; padding: 16px 16px 34px; }
.pu-proof__m { position: absolute; inset: 0; pointer-events: none;
  background:
    linear-gradient(var(--mk), var(--mk)) 0 16px / 11px 1px no-repeat, linear-gradient(var(--mk), var(--mk)) 16px 0 / 1px 11px no-repeat,
    linear-gradient(var(--mk), var(--mk)) 100% 16px / 11px 1px no-repeat, linear-gradient(var(--mk), var(--mk)) calc(100% - 16px) 0 / 1px 11px no-repeat,
    linear-gradient(var(--mk), var(--mk)) 0 calc(100% - 34px) / 11px 1px no-repeat, linear-gradient(var(--mk), var(--mk)) 16px 100% / 1px 22px no-repeat,
    linear-gradient(var(--mk), var(--mk)) 100% calc(100% - 34px) / 11px 1px no-repeat, linear-gradient(var(--mk), var(--mk)) calc(100% - 16px) 100% / 1px 22px no-repeat; }
.pu-proof__img { position: relative; display: block; overflow: hidden; background: var(--bg-3); }
.pu-proof__img img { width: 100%; height: 100%; object-fit: cover; transition: transform 1s var(--ease-o); }
.pu-proof__reg { position: absolute; top: 2px; left: 50%; width: 12px; height: 12px; margin-left: -6px; color: var(--mk); }
.pu-proof__bar { position: absolute; left: 30px; bottom: 11px; }
.pu-proof__line { position: absolute; right: 30px; bottom: 8px; left: 140px; display: flex; justify-content: flex-end; gap: 14px; font: 400 10.5px/1.2 var(--f-mono); letter-spacing: .06em; text-transform: uppercase; color: var(--fg-3); white-space: nowrap; overflow: hidden; }
.pu-proof__line .pu-ico { width: 12px; height: 12px; display: inline; vertical-align: -2px; color: var(--pink); }
.pu-bar { display: inline-flex; height: 10px; }
.pu-bar i { width: 10px; height: 10px; }
.pu-bar .c1 { background: var(--pink); } .pu-bar .c2 { background: #FF8DA8; } .pu-bar .c3 { background: var(--cyan); } .pu-bar .c4 { background: #8AEBFF; }
.pu-bar .c5 { background: #0B0B0D; outline: 1px solid var(--line-2); outline-offset: -1px; } .pu-bar .c6 { background: #55535B; } .pu-bar .c7 { background: #A9A6AE; } .pu-bar .c8 { background: #F4F1EA; outline: 1px solid var(--line-2); outline-offset: -1px; }

/* ── Üst bölüm ───────────────────────────────────────────────────────── */
.pu-head { position: sticky; top: 0; z-index: 60; background: color-mix(in srgb, var(--bg) 86%, transparent); backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px); border-bottom: 1px solid transparent; transition: border-color .3s, background-color .3s; }
.pu-head.is-small { border-bottom-color: var(--line); }
.pu-head__in { display: flex; align-items: center; gap: 28px; height: var(--head); }
.pu-logo { display: inline-flex; align-items: center; gap: 8px; flex: none; }
.pu-logo__w { font: 400 28px/1 var(--f-head); letter-spacing: .02em; text-transform: uppercase; transition: text-shadow .3s; }
.pu-logo:hover .pu-logo__w { text-shadow: -2px 1px 0 var(--pink), 2px -1px 0 var(--cyan); }
.pu-logo__r { width: 18px; height: 18px; color: var(--pink); }
.pu-logo img { max-height: 46px; width: auto; }
.pu-nav { display: flex; align-items: center; gap: 2px; margin: 0 auto; }
.pu-nav > a, .pu-nav__dd > button { display: inline-flex; align-items: center; gap: 6px; height: 44px; padding: 0 14px; background: none; border: 0; font: 500 13px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; color: var(--fg-2); white-space: nowrap; transition: color .2s; }
.pu-nav > a:hover, .pu-nav > a[aria-current="page"], .pu-nav__dd > button:hover, .pu-nav__dd > button.is-current, .pu-nav__dd > button[aria-expanded="true"] { color: var(--fg); }
.pu-nav > a[aria-current="page"] { box-shadow: inset 0 -2px 0 var(--pink); }
.pu-nav__dd { position: relative; }
.pu-nav__dd .pu-ico { width: 14px; height: 14px; transition: transform .25s; }
.pu-nav__dd > button[aria-expanded="true"] .pu-ico { transform: rotate(180deg); }
.pu-nav__panel { position: absolute; top: calc(100% + 16px); left: 50%; width: min(720px, 90vw); padding: 14px; background: var(--bg-2); box-shadow: 0 30px 60px -30px rgba(0, 0, 0, .7), 0 0 0 1px var(--line); opacity: 0; visibility: hidden; transform: translate(-50%, -8px); transition: opacity .25s, transform .35s var(--ease-o), visibility .25s; }
.pu-nav__dd > button[aria-expanded="true"] + .pu-nav__panel { opacity: 1; visibility: visible; transform: translate(-50%, 0); }
.pu-nav__panel ul { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 4px; }
.pu-nav__panel li a { display: grid; gap: 4px; padding: 14px 16px; border-left: 0; transition: background .2s; position: relative; }
.pu-nav__panel li a::before { content: ''; position: absolute; left: 0; top: 14px; width: 10px; height: 10px; background: var(--ink); transform: translateX(-4px); opacity: 0; transition: .25s; }
.pu-nav__panel li a:hover { background: var(--bg-3); }
.pu-nav__panel li a:hover::before { opacity: 1; transform: none; }
.pu-nav__panel b { font: 400 18px var(--f-head); }
.pu-nav__panel small { font-size: 13px; color: var(--fg-2); line-height: 1.4; }
.pu-nav__all { display: inline-flex; gap: 8px; align-items: center; margin-top: 10px; padding: 12px 16px 4px; border-top: 1px solid var(--line); width: 100%; font: 500 12px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; color: var(--pink); }
.pu-head__tools { display: flex; align-items: center; gap: 14px; flex: none; }
.pu-lang { display: flex; gap: 2px; font: 500 12px var(--f-mono); letter-spacing: .06em; }
.pu-lang a { padding: 6px 7px; color: var(--fg-3); }
.pu-lang a[aria-current="true"], .pu-lang a.is-current, .pu-lang a:hover { color: var(--fg); }
.pu-mode { position: relative; width: 40px; height: 40px; border: 1px solid var(--line-2); background: none; display: grid; place-items: center; border-radius: 50%; color: var(--fg); }
.pu-mode span { display: grid; place-items: center; }
.pu-mode__l, html[data-mode="light"] .pu-mode__d { display: none !important; }
html[data-mode="light"] .pu-mode__l { display: grid !important; }
.pu-mode:hover { border-color: var(--pink); color: var(--pink); }
.pu-burger { display: none; width: 46px; height: 46px; border: 1px solid var(--line-2); background: none; position: relative; }
.pu-burger i { position: absolute; left: 12px; right: 12px; height: 2px; background: var(--fg); }
.pu-burger i:first-child { top: 17px; } .pu-burger i:last-child { top: 26px; left: 18px; background: var(--pink); }
.drawer { position: fixed; inset: 0; z-index: 90; visibility: hidden; }
.drawer.is-open { visibility: visible; }
.drawer::before { content: ''; position: absolute; inset: 0; background: rgba(0, 0, 0, .6); opacity: 0; transition: opacity .3s; }
.drawer.is-open::before { opacity: 1; }
.drawer__panel { position: absolute; inset: 0 0 0 auto; width: min(100%, 460px); background: var(--bg); display: flex; flex-direction: column; padding: 14px var(--gut) 28px; transform: translateX(100%); transition: transform .5s var(--ease); overflow-y: auto; }
.drawer.is-open .drawer__panel { transform: none; }
.pu-drawer__top { display: flex; align-items: center; justify-content: space-between; height: 64px; margin-bottom: 18px; }
.pu-x { width: 46px; height: 46px; border: 1px solid var(--line-2); background: none; display: grid; place-items: center; }
.pu-drawer__nav { display: grid; }
.pu-drawer__nav a { padding: 14px 0; font: 400 30px/1.1 var(--f-head); border-bottom: 1px solid var(--line); }
.pu-drawer__nav a:hover, .pu-drawer__nav a[aria-current="page"] { color: var(--pink); }
.pu-drawer__foot { margin-top: auto; padding-top: 28px; display: flex; flex-wrap: wrap; gap: 14px 18px; align-items: center; }

/* ── Açılış ──────────────────────────────────────────────────────────── */
.pu-hero { padding: clamp(28px, 4vw, 60px) 0 clamp(56px, 6vw, 96px); }
.pu-hero__t { font-size: clamp(42px, 6.8vw, 116px); line-height: .98; max-width: 13em; margin-bottom: clamp(28px, 3.4vw, 52px); overflow-wrap: anywhere; }
.pu-hero__in { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); gap: 40px clamp(32px, 5vw, 80px); align-items: start; }
.pu-hero__in > * { min-width: 0; }
.pu-hero__txt { padding-top: 16px; }
.pu-show__proof { padding-bottom: 16px; }
.pu-show__proof .pu-proof__m { background:
    linear-gradient(var(--mk), var(--mk)) 0 16px / 11px 1px no-repeat, linear-gradient(var(--mk), var(--mk)) 16px 0 / 1px 11px no-repeat,
    linear-gradient(var(--mk), var(--mk)) 100% 16px / 11px 1px no-repeat, linear-gradient(var(--mk), var(--mk)) calc(100% - 16px) 0 / 1px 11px no-repeat; }
.pu-show__imgs { aspect-ratio: 3 / 2; }
.pu-show__slide { position: absolute; inset: 0; opacity: 0; transition: opacity .9s var(--ease), transform 1.4s var(--ease-o); transform: scale(1.03); }
.pu-show__slide.is-on { opacity: 1; transform: none; }
.pu-show__slide img { width: 100%; height: 100%; object-fit: cover; }
.pu-show .pu-proof__bar { left: auto; right: 16px; bottom: auto; top: 3px; }
.pu-show__caps { position: static; display: block; margin-top: 14px; white-space: normal; font: inherit; text-transform: none; letter-spacing: 0; color: var(--fg); min-height: 56px; }
.pu-show__cap { display: none; }
.pu-show__cap.is-on { display: flex; flex-wrap: wrap; align-items: baseline; gap: 6px 18px; animation: puIn .6s var(--ease-o); }
.pu-show__cap > span { font: 500 11.5px var(--f-mono); letter-spacing: .08em; text-transform: uppercase; color: var(--pink); }
.pu-show__cap b { font: 400 clamp(18px, 1.6vw, 24px)/1.2 var(--f-head); }
.pu-show__cap a { margin-left: auto; display: inline-flex; gap: 8px; align-items: center; font: 500 12px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; color: var(--fg-2); }
.pu-show__cap a:hover { color: var(--pink); }
.pu-show__tabs { display: grid; grid-template-columns: repeat(auto-fit, minmax(0, 1fr)); gap: 10px; margin: 6px 16px 0; }
.pu-show__tabs button { display: grid; gap: 8px; padding: 0; border: 0; background: none; text-align: left; font: 500 11.5px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; color: var(--fg-3); }
.pu-show__tabs button i { display: block; height: 3px; background: var(--line-2); position: relative; overflow: hidden; }
.pu-show__tabs button i::after { content: ''; position: absolute; inset: 0; background: var(--pink); transform: scaleX(0); transform-origin: left; }
.pu-show__tabs button[aria-pressed="true"] { color: var(--fg); }
.pu-show__tabs button[aria-pressed="true"] i::after { animation: puFill 6.5s linear forwards; }
.pu-show__tabs button:nth-child(even)[aria-pressed="true"] i::after { background: var(--cyan); }
@keyframes puFill { to { transform: scaleX(1); } }
@keyframes puIn { from { opacity: 0; transform: translateY(8px); } to { opacity: 1; transform: none; } }

/* ── Müşteri bandı ──────────────────────────────────────────────────── */
.pu-band { padding: 26px 0 30px; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); overflow: hidden; }
.pu-band__k { margin: 0 auto 16px; font: 500 11.5px var(--f-mono); letter-spacing: .08em; text-transform: uppercase; color: var(--fg-3); }
.pu-clients { display: flex; width: max-content; }
.pu-clients ul { display: flex; align-items: center; gap: 0; margin: 0; padding: 0; list-style: none; animation: puMarq 46s linear infinite; }
.pu-clients:hover ul { animation-play-state: paused; }
.pu-clients li { display: flex; align-items: center; gap: 36px; padding-right: 36px; }
.pu-clients li span { font: 400 clamp(22px, 2.2vw, 34px) var(--f-head); color: var(--fg-2); white-space: nowrap; transition: color .2s; }
.pu-clients li:hover span { color: var(--fg); }
.pu-clients li img { max-height: 42px; width: auto; opacity: .75; }
.pu-clients .pu-reg { width: 16px; height: 16px; color: var(--pink); }
.pu-clients li:nth-child(even) .pu-reg { color: var(--cyan); }
@keyframes puMarq { to { transform: translateX(-100%); } }

/* ── İş provaları ──────────────────────────────────────────────────── */
.pu-works { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: clamp(28px, 3vw, 44px) clamp(18px, 2vw, 30px); align-items: start; }
.pu-works > .pu-card { grid-column: span 2; }
.pu-works > .pu-card--big { grid-column: span 4; grid-row: span 2; }
.pu-works > .pu-card:nth-child(4), .pu-works > .pu-card:nth-child(5) { grid-column: span 3; }
.pu-works--all { grid-template-columns: repeat(3, minmax(0, 1fr)); }
.pu-works--all > .pu-card, .pu-works--all > .pu-card:nth-child(4), .pu-works--all > .pu-card:nth-child(5) { grid-column: auto; }
.pu-card { display: block; }
.pu-card.is-hidden { display: none; }
.pu-card .pu-proof__img { aspect-ratio: 3 / 2; }
.pu-card:hover .pu-proof__img img { transform: scale(1.04); }
.pu-card__b { display: grid; gap: 6px; padding: 4px 16px 0; }
.pu-card__b small { font: 500 11.5px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; color: var(--fg-3); }
.pu-card__b b { font: 400 clamp(20px, 1.7vw, 26px)/1.12 var(--f-head); transition: text-shadow .25s; }
.pu-card--big .pu-card__b b { font-size: clamp(26px, 2.6vw, 40px); }
.pu-card:hover .pu-card__b b { text-shadow: -3px 1.5px 0 var(--pink), 3px -1.5px 0 var(--cyan); }
.pu-card__b em { font-style: normal; color: var(--fg-2); font-size: 15.5px; line-height: 1.5; }
.pu-chips { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 30px; }
.pu-chip { height: 40px; padding: 0 16px; border: 1px solid var(--line-2); background: none; font: 500 12px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; color: var(--fg-2); transition: .2s; }
.pu-chip:hover { border-color: var(--pink); color: var(--fg); }
.pu-chip[aria-pressed="true"] { background: var(--fg); border-color: var(--fg); color: var(--bg); }

/* ── Kampanya akışı ─────────────────────────────────────────────────── */
.pu-plan { padding: clamp(20px, 2.4vw, 32px); background: var(--bg); border: 1px solid var(--line); }
.pu-sec:not(.pu-sec--alt) .pu-plan { background: var(--bg-2); }
.pu-plan__top { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: baseline; gap: 6px 24px; margin-bottom: 22px; }
.pu-plan__top .pu-slug { margin: 0; }
.pu-plan__t { margin: 0; font: 400 clamp(20px, 1.8vw, 28px) var(--f-head); }
.pu-plan__scroll { overflow-x: auto; scrollbar-width: thin; }
.pu-plan__grid { min-width: 720px; }
.pu-plan__row { display: grid; grid-template-columns: 190px minmax(0, 1fr); align-items: center; min-height: 52px; border-top: 1px solid var(--line); }
.pu-plan__row > span:first-child { font-weight: 500; font-size: 15px; padding-right: 14px; }
.pu-plan__row--h { grid-template-columns: 190px repeat(var(--w), minmax(0, 1fr)); min-height: 34px; border-top: 0; font: 500 11px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; color: var(--fg-3); }
.pu-plan__row--h > span:first-child { font: inherit; }
.pu-plan__wk { padding-left: 6px; }
.pu-plan__track { position: relative; align-self: stretch; background: repeating-linear-gradient(90deg, var(--line) 0 1px, transparent 1px calc(100% / var(--w))); }
.pu-plan__bar { position: absolute; top: 12px; bottom: 12px; left: calc((var(--a) - 1) / var(--w) * 100% + 3px); width: calc((var(--b) - var(--a) + 1) / var(--w) * 100% - 6px); background: var(--ink); display: flex; align-items: center; padding: 0 10px; overflow: hidden; transform: scaleX(0); transform-origin: left; transition: transform 1s var(--ease) var(--d, 0s); }
.pu-plan.is-in .pu-plan__bar, .no-io .pu-plan__bar { transform: none; }
.pu-plan__bar b { font: 500 10.5px var(--f-mono); letter-spacing: .04em; text-transform: uppercase; color: #0B0B0D; white-space: nowrap; }

/* ── Hizmet panosu ─────────────────────────────────────────────────── */
.pu-board { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 6fr); gap: 40px clamp(40px, 6vw, 100px); align-items: start; }
.pu-board__list { list-style: none; margin: 0; padding: 0; border-top: 1px solid var(--line); }
.pu-board__list li { border-bottom: 1px solid var(--line); }
.pu-board__list a { position: relative; display: block; padding: 18px 0 18px 0; font: 400 clamp(24px, 2.6vw, 42px)/1.05 var(--f-head); color: var(--fg-3); transition: color .25s, padding .35s var(--ease-o); }
.pu-board__list a::before { content: ''; position: absolute; left: 0; top: 50%; width: 16px; height: 16px; margin-top: -8px; background: var(--ink); transform: scale(0); transition: transform .3s var(--ease-o); }
.pu-board__list a:hover, .pu-board__list a.is-on { color: var(--fg); padding-left: 32px; }
.pu-board__list a.is-on::before, .pu-board__list a:hover::before { transform: none; }
.pu-board__pane { position: sticky; top: calc(var(--head) + 24px); }
.pu-board__it { animation: puIn .5s var(--ease-o); }
.pu-board__it .pu-proof__img { aspect-ratio: 3 / 2; }
.pu-board__it > p { color: var(--fg-2); margin: 6px 16px 14px; }
.pu-board__it ul { list-style: none; margin: 0 16px 20px; padding: 0; display: flex; flex-wrap: wrap; gap: 6px; }
.pu-board__it li, .pu-tags li { padding: 5px 10px; border: 1px solid var(--line-2); font: 400 12px var(--f-mono); letter-spacing: .02em; color: var(--fg-2); }
.pu-board__it .pu-link { margin-left: 16px; }
.pu-tags { list-style: none; margin: 16px 0 22px; padding: 0; display: flex; flex-wrap: wrap; gap: 6px; }

/* ── Ekip, yorumlar, yazılar ────────────────────────────────────────── */
.pu-team { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 36px 24px; }
.pu-person .pu-proof { margin-bottom: 6px; }
.pu-person .pu-proof__img { aspect-ratio: 4 / 5; }
.pu-person h3 { font-size: 24px; padding: 0 16px; }
.pu-person:hover h3 { text-shadow: -2px 1px 0 var(--pink), 2px -1px 0 var(--cyan); }
.pu-person__r { margin: 6px 16px 10px; font: 500 11.5px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; color: var(--pink); }
.pu-person__bio { color: var(--fg-2); font-size: 15px; margin: 0 16px 12px; }
.pu-person__brief { margin: 0 16px 12px; padding: 10px 12px; background: var(--bg-3); font-size: 14px; }
.pu-person__brief span { display: block; font: 500 10.5px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; color: var(--fg-3); margin-bottom: 2px; }
.pu-person .pu-link { margin-left: 16px; }
.pu-person__ini { display: grid; place-items: center; height: 100%; font: 400 64px var(--f-head); color: var(--pink); }
.pu-reviews { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px; }
.pu-review { margin: 0; padding: 28px; background: var(--bg-2); display: flex; flex-direction: column; gap: 22px; }
.pu-sec--alt .pu-review { background: var(--bg); }
.pu-review blockquote { margin: 0; font-size: 18.5px; line-height: 1.55; }
.pu-review blockquote::before { content: ''; display: block; width: 26px; height: 10px; margin-bottom: 16px; background: linear-gradient(90deg, var(--pink) 50%, var(--cyan) 50%); }
.pu-review figcaption { margin-top: auto; display: grid; gap: 2px; }
.pu-review b { font: 400 18px var(--f-head); }
.pu-review span { font-size: 14px; color: var(--fg-2); }
.pu-review i { font: 400 11px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; font-style: normal; color: var(--fg-3); margin-top: 6px; }
.pu-posts { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 40px 28px; }
.pu-post { display: grid; align-content: start; gap: 10px; }
.pu-post__media { display: block; aspect-ratio: 3 / 2; overflow: hidden; background: var(--bg-3); margin-bottom: 6px; }
.pu-post__media img { width: 100%; height: 100%; object-fit: cover; transition: transform .9s var(--ease-o); }
.pu-post:hover .pu-post__media img { transform: scale(1.04); }
.pu-post__meta { margin: 0; font: 500 11.5px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; color: var(--fg-3); }
.pu-post__t { font: 400 clamp(20px, 1.6vw, 25px)/1.15 var(--f-head); }
.pu-post:hover .pu-post__t { color: var(--pink); }
.pu-post__x { margin: 0; color: var(--fg-2); font-size: 15.5px; }

/* ── Çağrı ──────────────────────────────────────────────────────────── */
.pu-cta { padding: clamp(80px, 9vw, 140px) 0; border-top: 1px solid var(--line); overflow: hidden; }
.pu-cta__in { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: 48px clamp(40px, 6vw, 100px); align-items: center; }
.pu-cta__in > * { min-width: 0; }
.pu-cta__t { font-size: clamp(44px, 6.4vw, 108px); line-height: .98; margin-bottom: 22px; overflow-wrap: anywhere; }
.pu-cta__img { transform: rotate(2deg); }
.pu-cta__img .pu-proof__img { aspect-ratio: 4 / 3; }

/* ── İç sayfa başlığı ───────────────────────────────────────────────── */
.pu-phead { padding: clamp(32px, 4vw, 64px) 0 clamp(24px, 3vw, 44px); }
.pu-phead .pu-slug { margin-top: 26px; }
.pu-phead__lead { margin-top: 24px; }
.pu-phead__row { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: flex-end; gap: 24px 60px; margin-top: 24px; }
.pu-phead__row .pu-lead { flex: 1 1 420px; }
.pu-phead__row > p:last-child:not(.pu-lead) { margin: 0; }
.pu-phead__img { margin-top: clamp(28px, 3vw, 44px); }
.pu-phead__img .pu-proof__img { aspect-ratio: 21 / 9; }
.pu-crumb { display: flex; flex-wrap: wrap; gap: 10px; font: 400 12px var(--f-mono); letter-spacing: .04em; text-transform: uppercase; color: var(--fg-3); }
.pu-crumb a:hover { color: var(--pink); }
.pu-pjmeta { display: flex; flex-wrap: wrap; gap: 14px 40px; margin: 0; }
.pu-pjmeta div { display: grid; }
.pu-pjmeta dt { font: 400 11px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; color: var(--fg-3); }
.pu-pjmeta dd { margin: 0; font: 400 20px var(--f-head); }
.pu-brief { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.pu-brief > div { padding: clamp(24px, 3vw, 40px); background: var(--bg-2); }
.pu-brief__idea { background: var(--pink) !important; color: #0B0B0D; }
.pu-brief__idea .pu-slug { color: #0B0B0D; } .pu-brief__idea .pu-slug .pu-reg { color: #0B0B0D; }
.pu-brief__t p { font-size: clamp(18px, 1.4vw, 22px); line-height: 1.5; margin: 0 0 .8em; }
.pu-brief__t p:last-child { margin: 0; }
.pu-stats { display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 28px 24px; margin: 0; }
.pu-stats div { display: flex; flex-direction: column-reverse; gap: 8px; padding-top: 18px; border-top: 1px solid var(--line-2); }
.pu-stats dd { margin: 0; font: 400 clamp(40px, 4.6vw, 76px)/1 var(--f-head); }
.pu-stats div:nth-child(odd) dd { color: var(--pink); }
.pu-stats dt { color: var(--fg-2); font-size: 15px; }
.pu-rollbody { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 4fr); gap: 40px clamp(40px, 6vw, 100px); align-items: start; }
.pu-pack { position: sticky; top: calc(var(--head) + 24px); padding: 26px; border: 2px solid var(--ink); display: grid; gap: 16px; }
.pu-pack .pu-slug { margin: 0; }
.pu-pack ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.pu-pack li { display: flex; gap: 10px; align-items: flex-start; color: var(--fg-2); font-size: 15.5px; }
.pu-pack li .pu-ico { color: var(--ink); margin-top: 3px; }
.pu-credits { position: sticky; top: calc(var(--head) + 24px); }
.pu-credits dl { margin: 0; display: grid; }
.pu-credits div { display: flex; justify-content: space-between; gap: 18px; padding: 11px 0; border-bottom: 1px solid var(--line); }
.pu-credits dt { color: var(--fg-3); font-size: 14.5px; }
.pu-credits dd { margin: 0; text-align: right; font-weight: 500; }
.pu-gal { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 18px; }
.pu-gal .pu-proof__img { aspect-ratio: 3 / 2; }
.pu-gal a:hover img { transform: scale(1.03); }
.pu-pjnav { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; padding-top: 40px; padding-bottom: 40px; border-top: 1px solid var(--line); }
.pu-pjnav a { display: flex; align-items: center; gap: 16px; }
.pu-pjnav a:last-child { justify-content: flex-end; text-align: right; }
.pu-pjnav a:hover b { color: var(--pink); }
.pu-pjnav span { display: grid; }
.pu-pjnav small { font: 400 11px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; color: var(--fg-3); }
.pu-pjnav b { font: 400 clamp(20px, 2vw, 30px) var(--f-head); }

/* Hizmetler */
.pu-svlist { display: grid; gap: clamp(48px, 6vw, 96px); }
.pu-sv { display: grid; grid-template-columns: minmax(0, 6fr) minmax(0, 5fr); gap: 24px clamp(40px, 6vw, 100px); align-items: center; }
.pu-sv:nth-child(even) .pu-proof { order: 2; }
.pu-sv .pu-proof__img { aspect-ratio: 3 / 2; }
.pu-sv .pu-h3 { font-size: clamp(28px, 2.8vw, 44px); }
.pu-sv .pu-h3 a { background: linear-gradient(var(--ink), var(--ink)) no-repeat left 92% / 0 .14em; transition: background-size .4s var(--ease); }
.pu-sv:hover .pu-h3 a { background-size: 100% .14em; }
.pu-sv__b > p { color: var(--fg-2); }
.pu-blocks { padding-bottom: clamp(40px, 5vw, 80px); }
.pu-blk { padding: clamp(40px, 5vw, 72px) 0; border-top: 1px solid var(--line); }
.pu-blk > .pu-h2 { margin-bottom: clamp(24px, 3vw, 40px); }
.pu-bgrid { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 30px 28px; }
.pu-bgrid__it .pu-reg { width: 18px; height: 18px; color: var(--pink); margin-bottom: 12px; }
.pu-bgrid__it:nth-child(even) .pu-reg { color: var(--cyan); }
.pu-bgrid__it b { display: block; font: 400 21px/1.15 var(--f-head); margin-bottom: 8px; }
.pu-bgrid__it p { margin: 0; color: var(--fg-2); font-size: 15.5px; }
.pu-bcard { padding: clamp(28px, 4vw, 52px); background: var(--ink); color: #0B0B0D; max-width: 880px; }
.pu-bcard .pu-slug, .pu-bcard .pu-slug .pu-reg { color: #0B0B0D; }
.pu-bcard p:not(.pu-slug) { font-size: clamp(19px, 1.6vw, 24px); line-height: 1.5; margin: 0 0 .7em; }
.pu-bcard p:last-child { margin: 0; }
.pu-steps { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(auto-fit, minmax(170px, 1fr)); gap: 28px 18px; }
.pu-steps li { position: relative; padding-top: 30px; }
.pu-steps li::before { content: ''; position: absolute; left: 0; top: 0; width: 16px; height: 16px; background: var(--pink); }
.pu-steps li:nth-child(even)::before { background: var(--cyan); }
.pu-steps li::after { content: ''; position: absolute; left: 24px; right: -10px; top: 7px; height: 1px; background: var(--line-2); }
.pu-steps li:last-child::after { display: none; }
.pu-steps b { display: block; font: 400 20px var(--f-head); margin-bottom: 8px; }
.pu-steps p { margin: 0; color: var(--fg-2); font-size: 15px; }
.pu-blk--hl { text-align: center; }
.pu-bhl { margin: 0 auto; max-width: 18em; font: 400 clamp(30px, 4.2vw, 64px)/1.08 var(--f-head); }
.pu-bbanner .pu-proof__img { aspect-ratio: 21 / 9; }
.pu-bbanner .pu-proof__line { font-size: 11.5px; color: var(--fg-2); }
.pu-bsplit { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 32px clamp(40px, 5vw, 80px); align-items: center; }
.pu-bsplit .pu-proof__img { aspect-ratio: 4 / 3; }
.pu-bsplit p { color: var(--fg-2); font-size: 17.5px; }
.pu-svnav { display: flex; flex-wrap: wrap; gap: 10px 28px; padding-top: 36px; padding-bottom: 36px; border-top: 1px solid var(--line); }
.pu-svnav a { font: 400 clamp(18px, 1.6vw, 24px) var(--f-head); color: var(--fg-2); background: linear-gradient(var(--ink), var(--ink)) no-repeat left bottom / 0 3px; padding-bottom: 4px; transition: background-size .3s var(--ease), color .2s; }
.pu-svnav a:hover { color: var(--fg); background-size: 100% 3px; }

/* Ajans */
.pu-story { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 7fr); gap: 32px clamp(40px, 6vw, 100px); align-items: start; }
.pu-story__txt p:first-child { font-size: clamp(21px, 1.7vw, 26px); line-height: 1.45; color: var(--fg); }
.pu-story__txt p { color: var(--fg-2); }

/* İletişim, formlar */
.pu-contact { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: 48px clamp(40px, 5vw, 90px); align-items: start; }
.pu-contact > * { min-width: 0; }
.pu-info { margin: 0; display: grid; }
.pu-info > div { padding: 15px 0; border-bottom: 1px solid var(--line); }
.pu-info dt { font: 400 11px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; color: var(--fg-3); margin-bottom: 6px; }
.pu-info dd { margin: 0; color: var(--fg-2); }
.pu-info__big a { font: 400 clamp(20px, 2vw, 30px)/1.15 var(--f-head); color: var(--fg); overflow-wrap: anywhere; }
.pu-info__big a:hover { color: var(--pink); }
.pu-info__wa { font: 500 11.5px var(--f-mono) !important; margin-left: 10px; padding: 5px 10px; background: #25D366; color: #06210F !important; vertical-align: middle; }
.pu-cmap { position: relative; margin-top: 24px; }
.pu-cmap .pu-proof__img { aspect-ratio: 16 / 11; }
.pu-cmap iframe { position: absolute; inset: 16px 16px 34px; width: calc(100% - 32px); height: calc(100% - 50px); border: 0; z-index: 3; }
.pu-cmap > .pu-btn { position: absolute; left: 32px; bottom: 50px; z-index: 4; }
.pu-formbox { padding: clamp(24px, 3vw, 40px); background: var(--bg-2); }
.form-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 22px 18px; }
.form-grid .full, .form-grid .f.full { grid-column: 1 / -1; }
.f label { display: block; font: 500 11px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; margin-bottom: 8px; color: var(--fg-2); }
.f input, .f select, .f textarea, .search-form input { width: 100%; height: 50px; padding: 0 14px; border: 1px solid var(--line-2); border-radius: 0; background: var(--bg); color: var(--fg); font: 400 16.5px var(--f-body); transition: border-color .2s, box-shadow .2s; }
.f select { appearance: none; background: var(--bg) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8'%3E%3Cpath d='M1 1l5 5 5-5' fill='none' stroke='%23FF3366' stroke-width='1.6'/%3E%3C/svg%3E") right 14px center no-repeat; padding-right: 36px; }
.f select option { background: var(--bg-2); color: var(--fg); }
.f textarea { height: auto; min-height: 130px; padding: 12px 14px; resize: vertical; line-height: 1.6; }
.f input:focus, .f select:focus, .f textarea:focus, .search-form input:focus { outline: 0; border-color: var(--pink); box-shadow: 3px 3px 0 var(--cyan); }
.f .err, small.err { display: block; color: var(--err); font-size: 13px; margin-top: 6px; }
.alert { padding: 14px 18px; margin-bottom: 22px; font-size: 15px; border: 1px solid; }
.alert--ok { color: var(--ok); border-color: currentColor; }
.alert--err { color: var(--err); border-color: currentColor; }
.tsp-form-note { font-size: 12.5px; color: var(--fg-3); line-height: 1.55; margin-top: 14px; }
.tsp-form-note a { text-decoration: underline; }

/* ── Alt bölüm ──────────────────────────────────────────────────────── */
.pu-foot { border-top: 1px solid var(--line); background: var(--bg-2); }
.pu-foot__edge { display: flex; align-items: center; gap: 18px; padding: 14px var(--gut); border-bottom: 1px solid var(--line); font: 500 11px var(--f-mono); letter-spacing: .1em; color: var(--fg-3); }
.pu-foot__edge .pu-reg { margin-left: auto; color: var(--pink); width: 16px; height: 16px; }
.pu-news { border-bottom: 1px solid var(--line); }
.pu-news__in { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 6fr); gap: 24px 64px; align-items: center; padding-top: 44px; padding-bottom: 44px; }
.pu-news__t { font-size: clamp(26px, 2.4vw, 38px); margin-bottom: 8px; }
.pu-news p { margin: 0; color: var(--fg-2); font-size: 15px; }
.pu-news .nl-form { gap: 10px; }
.pu-news .nl-row { flex-wrap: nowrap; gap: 0; }
.pu-news .nl-input { height: 54px; border: 1px solid var(--line-2); border-radius: 0; background: var(--bg); color: var(--fg); padding: 0 14px; font: 400 16.5px var(--f-body); }
.pu-news .nl-input:focus { outline: 0; border-color: var(--pink); }
.pu-news .nl-btn { height: 54px; padding: 0 24px; border-radius: 0; background: var(--pink); color: #0B0B0D; font: 500 13px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; }
.pu-news .nl-btn:hover { background: var(--pink-l); }
.pu-news .nl-consent { color: var(--fg-3); font-size: 12.5px; align-items: center; }
.pu-news .nl-consent a { color: var(--fg-2); text-decoration: underline; }
.pu-news .nl-consent input { accent-color: var(--pink); margin-top: 0; }
.pu-foot__in { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 4fr) minmax(0, 3fr); gap: 40px clamp(32px, 5vw, 80px); padding-top: clamp(52px, 6vw, 84px); padding-bottom: 44px; align-items: start; }
.pu-foot__col { display: grid; gap: 6px; align-content: start; color: var(--fg-2); }
.pu-foot__col p { margin: 0; }
.pu-foot__col > a:not(.pu-logo):not(.pu-foot__phone) { padding: 3px 0; }
.pu-foot__col > a:not(.pu-logo):hover { color: var(--pink); }
.pu-foot__k { font: 500 11px var(--f-mono) !important; letter-spacing: .08em; text-transform: uppercase; color: var(--fg-3) !important; margin-bottom: 8px !important; }
.pu-logo--foot .pu-logo__w { font-size: 46px; color: var(--fg); }
.pu-logo--foot .pu-logo__r { width: 24px; height: 24px; }
.pu-foot__d { margin: 14px 0 !important; max-width: 28em; }
.pu-foot__soc { display: flex; flex-wrap: wrap; gap: 8px 20px; font: 500 12px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; }
.pu-foot__soc a { display: inline-flex; gap: 6px; align-items: center; color: var(--fg); }
.pu-foot__soc a:hover { color: var(--pink); }
.pu-foot__soc .pu-ico { width: 14px; height: 14px; }
.pu-foot__muted { color: var(--fg-3); font-size: 14.5px; margin-top: 8px !important; }
.pu-foot__phone { font: 400 26px var(--f-head); color: var(--fg); margin-top: 10px; }
.pu-foot__phone:hover { color: var(--pink); }
.pu-foot__line { display: flex; flex-wrap: wrap; gap: 6px 18px; }
.pu-foot__line a:hover { color: var(--pink); }
.pu-foot__bar { display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; gap: 14px 24px; padding: 22px 0 26px; border-top: 1px solid var(--line); font-size: 13px; color: var(--fg-3); }
.f-copy { text-align: left; justify-self: start; }
.f-powered { display: flex; justify-content: center; }
.pu-foot__legal { display: flex; flex-wrap: wrap; justify-content: flex-end; gap: 6px 18px; }
.pu-foot__legal a:hover, .pu-foot__legal button:hover { color: var(--pink); }
.pu-foot__legal button { background: none; border: 0; padding: 0; color: inherit; font: inherit; }

/* 404 */
.pu-404 { min-height: calc(100svh - var(--head)); display: flex; align-items: center; padding: 60px 0; }
.pu-404__in { display: grid; grid-template-columns: minmax(0, 6fr) minmax(0, 5fr); gap: 40px clamp(40px, 6vw, 100px); align-items: center; }
.pu-404__t { text-shadow: -.06em .03em 0 rgba(255, 51, 102, .95), .06em -.03em 0 rgba(0, 212, 255, .9); }
.pu-404 .pu-lead { margin: 20px 0 0; }
.pu-404__blank { aspect-ratio: 4 / 3; display: grid !important; place-items: center; }
.pu-404__blank b { font: 400 clamp(80px, 12vw, 180px) var(--f-head); color: transparent; -webkit-text-stroke: 1.5px var(--fg-3); }

/* ── Yazı sayfaları ─────────────────────────────────────────────────── */
.pu-bsearch { display: flex; max-width: 560px; margin-bottom: 22px; gap: 8px; }
.pu-bsearch__f { flex: 1; display: flex; align-items: center; gap: 10px; border-bottom: 1px solid var(--line-2); }
.pu-bsearch input { flex: 1; height: 50px; border: 0; background: transparent; color: var(--fg); font: 300 17px var(--f-body); }
.pu-bsearch input:focus { outline: 0; }
.pu-cats { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: clamp(32px, 4vw, 56px); }
.pu-cats a { height: 40px; padding: 0 16px; border: 1px solid var(--line-2); font: 600 12px var(--f-body); letter-spacing: .14em; text-transform: uppercase; color: var(--fg-2); display: inline-flex; gap: 6px; align-items: center; }
.pu-cats a:hover { border-color: var(--pink); color: var(--pink); }
.pu-cats a[aria-current="page"] { background: var(--pink); border-color: var(--pink); color: var(--bg); }
.pu-pager { display: flex; gap: 8px; margin-top: 56px; }
.pu-pager a { min-width: 44px; height: 44px; display: grid; place-items: center; border: 1px solid var(--line-2); }
.pu-pager a[aria-current="page"] { background: var(--pink); border-color: var(--pink); color: var(--bg); }
.pu-arthead { padding: clamp(40px, 6vw, 90px) 0 clamp(28px, 4vw, 48px); }
.pu-arthead .pu-h1 { font-size: clamp(36px, 4.6vw, 72px); max-width: 16em; }
.pu-arthead .pu-lead { margin-top: 22px; }
.pu-arthead .pu-post__meta a { text-decoration: underline; }
.pu-artcover { margin: 0 0 clamp(40px, 5vw, 72px); }
.pu-artcover img { width: 100%; aspect-ratio: 21 / 9; object-fit: cover; }
.pu-ptags { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 40px; align-items: center; }
.pu-ptags span { color: var(--fg-3); font-size: 11px; letter-spacing: .2em; text-transform: uppercase; }
.pu-ptags a { padding: 5px 12px; border: 1px solid var(--line-2); font-size: 13px; }
.pu-ptags a:hover { border-color: var(--pink); color: var(--pink); }
.pu-share { display: flex; flex-wrap: wrap; gap: 8px 18px; margin-top: 18px; font-size: 13px; letter-spacing: .1em; text-transform: uppercase; align-items: center; }
.pu-share span { color: var(--fg-3); }
.pu-share a, .pu-share button { background: none; border: 0; padding: 0 0 2px; font: inherit; color: var(--fg); border-bottom: 1px solid var(--pink); }
.prose, .pu-prose { font-size: 18px; line-height: 1.85; color: var(--fg-2); }
.prose h2, .pu-prose h2 { font-size: clamp(28px, 2.4vw, 38px); margin: 1.4em 0 .5em; color: var(--fg); scroll-margin-top: calc(var(--head) + 24px); }
.prose h3, .pu-prose h3 { font-size: 24px; margin: 1.5em 0 .5em; color: var(--fg); }
.pu-prose > :first-child, .prose > :first-child { margin-top: 0; }
.prose a, .pu-prose a { color: var(--pink); text-decoration: underline; text-underline-offset: 3px; }
.prose ul, .prose ol { padding-left: 1.2em; }
.prose li { margin: .4em 0; }
.prose ul li::marker { color: var(--pink); }
.prose strong { color: var(--fg); }
.prose blockquote { margin: 1.6em 0; padding: 0 0 0 0; font: 400 clamp(22px, 1.8vw, 28px)/1.4 var(--f-head); color: var(--fg); }
.prose blockquote p { margin: 0; }
.prose img { margin: 1.6em 0; }
.post-layout { display: grid; grid-template-columns: minmax(0, 1fr) 320px; gap: clamp(32px, 6vw, 96px); padding-bottom: clamp(64px, 8vw, 120px); }
.post-side { display: grid; gap: 18px; align-content: start; position: sticky; top: calc(var(--head) + 24px); align-self: start; }
.side-box { padding: 22px; border: 1px solid var(--line); background: var(--bg-2); }
.side-box__h { font-size: 11px; letter-spacing: .2em; text-transform: uppercase; color: var(--pink); margin: 0 0 12px; }
.side-list ul, .side-toc ol { list-style: none; margin: 0; padding: 0; }
.side-list a, .side-toc a { display: flex; justify-content: space-between; gap: 12px; padding: 9px 0; font-size: 15px; border-top: 1px solid var(--line); color: var(--fg-2); }
.side-list a:hover, .side-toc a:hover { color: var(--pink); }
.side-list time { display: block; font-size: 12px; color: var(--fg-3); }
.side-recent a { display: block; }
.side-author { display: flex; gap: 14px; align-items: center; }
.side-author p { margin: 0; }
.side-author__name { font: 400 19px var(--f-head); }
.side-author__role, .side-author__meta { font-size: 13px; color: var(--fg-3); }
.side-cta { border-color: var(--line-2); }
.side-cta p { color: var(--fg-2); font-size: 15px; }
.side-cta .pu-btn { min-height: 44px; font-size: 12.5px; }
.author-card { display: flex; gap: 20px; margin-top: 48px; padding: 24px; border: 1px solid var(--line); }
.author-card__avatar { flex: none; width: 80px; height: 80px; overflow: hidden; border-radius: 50%; display: grid; place-items: center; background: var(--bg-3); color: var(--pink); font: 400 28px var(--f-head); }
.author-card__avatar img { width: 100%; height: 100%; object-fit: cover; object-position: top; filter: grayscale(1); }
.author-card__avatar--sm { width: 54px; height: 54px; font-size: 20px; }
.author-card__kicker { font-size: 11px; letter-spacing: .2em; text-transform: uppercase; color: var(--pink); }
.author-card__name { font: 400 24px var(--f-head); margin: 4px 0; }
.author-card__role { color: var(--fg-2); font-size: 14px; margin: 0 0 8px; }
.author-card__bio { color: var(--fg-2); font-size: 15px; margin: 0; }

/* ── Arama, bülten, yasal, 404 ───────────────────────────────────────── */
.search-form { display: flex; max-width: 640px; gap: 8px; }
.search-form button { height: 50px; padding: 0 26px; border: 0; background: var(--pink); color: var(--bg); font: 600 13px var(--f-body); letter-spacing: .14em; text-transform: uppercase; }
.search-results { list-style: none; margin: 40px 0 0; padding: 0; }
.search-results li { border-top: 1px solid var(--line); }
.search-results a { display: block; padding: 20px 0; }
.search-results a:hover b, .search-results a:hover strong { color: var(--pink); }
.search-results b, .search-results strong { font: 400 26px var(--f-head); }
.search-results small { display: block; font-size: 11px; color: var(--pink); letter-spacing: .2em; text-transform: uppercase; margin-bottom: 6px; }
.page-head { padding: clamp(40px, 6vw, 90px) 0 32px; }
.page-head h1 { font-size: clamp(40px, 5.4vw, 84px); }
.eyebrow { font-size: 11px; color: var(--pink); letter-spacing: .22em; text-transform: uppercase; margin-bottom: 14px; }
.lead { font-size: clamp(17px, 1.3vw, 20px); color: var(--fg-2); }
.page-crumbs { padding-top: clamp(40px, 5vw, 72px); }
.page-crumbs nav, .page-crumbs .crumbs { display: flex; flex-wrap: wrap; gap: 8px; font-size: 13px; color: var(--fg-3); }
.lp-wrap { max-width: 920px; margin: 0 auto; padding: 0 var(--gut) clamp(64px, 8vw, 120px); color: var(--fg-2); }
.lp-wrap h1 { font-size: clamp(36px, 4.6vw, 68px); margin: 24px 0 32px; color: var(--fg); }
.lp-wrap h2, .lp-wrap h3 { color: var(--fg); }
.lp-wrap a { color: var(--pink); text-decoration: underline; }
.lp-wrap table { border-collapse: collapse; width: 100%; font-size: 15px; }
.lp-wrap th, .lp-wrap td { padding: 10px 12px; border: 1px solid var(--line-2); text-align: left; vertical-align: top; }
.btn, .btn--ghost { display: inline-flex; align-items: center; min-height: 50px; padding: 0 24px; background: var(--pink); color: var(--bg); font: 600 13px var(--f-body); letter-spacing: .14em; text-transform: uppercase; border: 1px solid var(--pink); }
.btn--ghost { background: transparent; color: var(--fg); border-color: var(--line-2); }
.chips { display: flex; flex-wrap: wrap; gap: 8px; }
.chip { padding: 8px 14px; border: 1px solid var(--line-2); font-size: 13px; }
.chip[aria-current="page"] { background: var(--pink); border-color: var(--pink); color: var(--bg); }
.pu-404 { min-height: calc(100svh - var(--head)); display: flex; align-items: center; padding: 60px 0; }
.pu-404__in { display: grid; grid-template-columns: minmax(0, 6fr) minmax(0, 5fr); gap: 40px clamp(40px, 6vw, 100px); align-items: center; }
.pu-404 .pu-lead { margin: 18px 0 0; }
.pu-404__fr { padding: 22px 10px 36px; }
.pu-404__blank { display: block; aspect-ratio: 3 / 2; background: radial-gradient(circle at 50% 40%, #1e1a16, #0d0b0a); }
.pu-404__fr i { font-size: 14px; bottom: 12px; }
.toast { position: fixed; left: 50%; bottom: 24px; z-index: 160; transform: translate(-50%, 20px); background: var(--pink); color: var(--bg); padding: 12px 22px; font-weight: 600; opacity: 0; transition: .3s; pointer-events: none; }
.toast.is-on { opacity: 1; transform: translate(-50%, 0); }
.pu-lb { position: fixed; inset: 0; z-index: 150; display: grid; place-items: center; padding: 60px 70px; background: rgba(5, 4, 4, .95); opacity: 0; visibility: hidden; transition: opacity .3s, visibility .3s; }
.pu-lb.is-open { opacity: 1; visibility: visible; }
.pu-lb figure { margin: 0; display: grid; gap: 12px; justify-items: center; }
.pu-lb img { max-height: 80vh; width: auto; padding: 8px; background: var(--paper); }
.pu-lb figcaption { color: var(--fg-2); font-size: 12px; letter-spacing: .18em; text-transform: uppercase; }
.pu-lb button { position: absolute; width: 50px; height: 50px; border: 1px solid var(--line-2); background: rgba(0, 0, 0, .4); color: var(--fg); display: grid; place-items: center; }
.pu-lb [data-lb-x] { top: 18px; right: 18px; } .pu-lb [data-lb-p] { left: 14px; top: 50%; } .pu-lb [data-lb-n] { right: 14px; top: 50%; }


@supports (appearance: base-select) {
  select:not(#_), ::picker(select) { appearance: base-select; }
  select::picker-icon { display: none; }
  select:not(#_) { align-items: center; }
  ::picker(select) { margin-top: 6px; padding: 6px; border: 1px solid var(--line-2); border-radius: 0; background: var(--bg-2); color: var(--fg); box-shadow: 0 30px 60px -30px rgba(0,0,0,.6); max-height: min(340px, 60vh); }
  select option { padding: 11px 14px; font: 300 15.5px/1.35 var(--f-body); background: transparent; color: var(--fg); transition: background-color .15s, color .15s; }
  select option::checkmark { display: none; }
  select optgroup { padding: 4px 0; font: 600 11px var(--f-body); letter-spacing: .18em; text-transform: uppercase; color: var(--fg-3); }
  select optgroup legend { padding: 8px 14px 4px; }
  select option:hover, select option:focus-visible { outline: 0; background: rgba(255, 51, 102, .12); color: var(--pink); }
  select option:checked { color: var(--pink); font-weight: 600; }
  select option:disabled { color: var(--fg-3); }
}

/* Çerez kutusu — tema diline çekilir */
#tsp-consent.tsp { background: var(--bg-2); color: var(--fg); border-color: var(--line-2); border-radius: 0; box-shadow: 0 30px 60px -30px rgba(0,0,0,.6); font-family: var(--f-body, inherit); padding: 22px 22px 20px; }
#tsp-consent .tsp-t { font-family: var(--f-head); font-size: 22px; font-weight: 500; margin-bottom: 8px; }
#tsp-consent .tsp-m, #tsp-consent .tsp-x, #tsp-consent .tsp-c small { color: var(--fg-2); }
#tsp-consent .tsp-b button { background: var(--pink); border-color: var(--pink); color: var(--bg); border-radius: 0; font-family: var(--f-body, inherit); font-weight: 600; }
#tsp-consent .tsp-b button:hover { background: var(--pink-l); border-color: var(--pink-l); }
#tsp-consent .tsp-b2 button { background: transparent; border-color: var(--line-2); color: var(--fg); }
#tsp-consent .tsp-b2 button:hover { background: rgba(255, 255, 255, .05); border-color: var(--line-2); }
#tsp-consent .tsp-s, #tsp-consent .tsp-c { border-color: var(--line); }
#tsp-consent .tsp-c input { accent-color: var(--pink); }

.pu-lb button, .pu-lb figcaption { color: #F4F1EA; }
.pu-lb img { padding: 0; background: none; }

/* Belirme */
.js .rv { opacity: 0; transform: translateY(24px); transition: opacity .8s var(--ease-o), transform .9s var(--ease-o); }
.js .rv.is-in { opacity: 1; transform: none; }

/* ── Duyarlı ─────────────────────────────────────────────────────────── */
@media (max-width: 1180px) {
  :root { --head: 68px; }
  .pu-nav, .pu-head__cta, .pu-head__tools > .pu-lang, .pu-head__tools > .pu-mode { display: none; }
  .pu-burger { display: block; }
  .pu-head__tools { margin-left: auto; }
  .pu-hero__in, .pu-cta__in, .pu-news__in, .pu-rollbody, .pu-story, .pu-contact, .pu-404__in, .pu-sv, .pu-board, .pu-bsplit { grid-template-columns: 1fr; }
  .pu-sv:nth-child(even) .pu-proof { order: 0; }
  .pu-pack, .pu-credits, .pu-board__pane { position: static; }
  .pu-works { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .pu-works > .pu-card, .pu-works > .pu-card:nth-child(4), .pu-works > .pu-card:nth-child(5) { grid-column: auto; }
  .pu-works > .pu-card--big { grid-column: 1 / -1; grid-row: auto; }
  .pu-works--all { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .pu-team { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .pu-reviews, .pu-posts { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .pu-foot__in { grid-template-columns: 1fr 1fr; }
  .pu-foot__col--main { grid-column: 1 / -1; }
  .pu-foot__bar { grid-template-columns: 1fr; justify-items: start; }
  .f-powered, .pu-foot__legal { justify-content: flex-start; }
  .post-layout { grid-template-columns: 1fr; }
  .post-side { position: static; }
  .pu-board__list a { font-size: clamp(22px, 4.4vw, 34px); }
}
@media (max-width: 760px) {
  body { font-size: 16.5px; }
  .pu-logo__w { font-size: 24px; }
  .pu-hero__t { font-size: clamp(34px, 10vw, 52px); }
  .pu-h1 { font-size: clamp(32px, 9vw, 48px); }
  .pu-h2 { font-size: clamp(26px, 7.4vw, 36px); }
  .pu-cta__t { font-size: clamp(36px, 10.5vw, 56px); }
  .pu-works, .pu-works--all, .pu-team, .pu-reviews, .pu-posts, .pu-gal, .pu-brief { grid-template-columns: 1fr; }
  .pu-proof { padding: 12px 12px 30px; }
  .pu-person .pu-proof__img { aspect-ratio: 1 / 1; }
  .pu-person .pu-proof__img img { object-position: 50% 20%; }
  .pu-proof__bar { left: 22px; bottom: 10px; }
  .pu-proof__bar i:nth-child(n+5) { display: none; }
  .pu-proof__line { left: 76px; right: 22px; }
  .pu-show .pu-proof__bar { right: 12px; top: 1px; }
  .pu-show__tabs { margin: 6px 12px 0; }
  .pu-show__tabs span { display: none; }
  .form-grid { grid-template-columns: 1fr; }
  .pu-news .nl-row { flex-wrap: wrap; gap: 8px; }
  .pu-news .nl-btn { width: 100%; }
  .pu-foot__in { grid-template-columns: 1fr; }
  .pu-foot__edge span { font-size: 10px; }
  .pu-pjnav { grid-template-columns: 1fr; }
  .pu-pjnav a:last-child { justify-content: flex-start; text-align: left; flex-direction: row-reverse; }
  .pu-phead__img .pu-proof__img { aspect-ratio: 4 / 3; }
  .pu-bbanner .pu-proof__img { aspect-ratio: 4 / 3; }
  .pu-lb { padding: 60px 12px; }
  .pu-lb [data-lb-p], .pu-lb [data-lb-n] { top: auto; bottom: 16px; }
  .pu-plan__row, .pu-plan__row--h { grid-template-columns: 130px minmax(0, 1fr); }
  .pu-plan__row--h { grid-template-columns: 130px repeat(var(--w), minmax(0, 1fr)); }
  .pu-plan__grid { min-width: 600px; }
}
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: .01ms !important; animation-delay: 0s !important; transition-duration: .01ms !important; }
  .js .rv { opacity: 1; transform: none; }
  .js [data-reg] { text-shadow: none; }
  .pu-clients ul { animation: none; }
}