Notes from the agency
Notes from the agency
On campaign planning, brands, social media and film; notes from our table.
How to write a good brief: seven questions on one page
The clearer the brief, the sharper the first proof. One page for goal, audience, budget and date.
The brand identity process: what happens in six weeks?
Listening, strategy, three directions, a system and a brand book, week by week.
A social media content calendar: 30 posts from one shoot day
Plan the month’s theme, the week’s formats and a single shoot day instead of deciding daily.