Selin Aydın
Creative director, co-founder
Founded Pulse after fifteen years at network agencies. Prints every job first.
Brief on the deskZıpla’s second range: three new flavours
LinkedInPRV-2026 · Istanbul · independent creative agency
We find the idea and get it to press.
Brand identity, digital campaigns, social media, commercials and packaging. Every job goes through a proof; nothing goes live without the client’s sign-off.
Brands we work with
- Dalga Su
- Zıpla
- Kıyı Kahve
- Ritim Spor
- Tava Mutfak
- Ayaz
- Liman Kargo
- Ada Otelleri
- Kozalak
Approved proofs
Every card carries its proof number and the date of client approval. The full campaign is on its own page.
How a campaign flows
The media plan of a featured job: which channel, which week. We plan and report every job with this table.
Campaign flow · Dalga Su
A sip for the city
ChannelW1W2W3W4W5W6W7W8
Out of homeweeks 1–4
Social mediaweeks 1–8
Vertical videoweeks 3–7
Influencersweeks 3–6
Search adsweeks 2–8
Radioweeks 7–8
What we do
All servicesFrom name to logo, from colour and type systems to stationery; a rulebook so the brand speaks with one voice everywhere.
- Brand strategy and positioning
- Name (if needed) and tagline
- Logo, colour and type system
- Stationery and packaging principles
- Brand book (PDF + shared library)
Campaigns that carry one idea to every channel, from out-of-home to social and search, planned week by week.
- Campaign idea and key message
- Media plan (channel × week)
- OOH, digital, video and social adaptations
- Performance ads set-up
- Weekly and closing reports
Monthly content calendars, shoot days, community management and reports. A team that keeps the brand’s voice the same every day.
- Monthly content calendar
- Monthly shoot day (photo + short video)
- Community management and reply guide
- Ad budget management
- Monthly report and strategy meeting
From script to colour grade; commercials from 6 to 60 seconds for TV, digital and social.
- Script and storyboard
- Casting and locations
- Shoot (1–3 days)
- Edit, grade and sound
- TV, digital and vertical cuts
Packaging chosen on the shelf in three seconds: structure, graphics, materials and print control.
- Shelf and competitor analysis
- Structure and material advice
- Graphic design and range system
- Mock-ups and shelf test
- Press check at the printer
Launches, press events and brand experiences: concept, venue, stage design and content all night.
- Concept and invitation
- Venue and stage design
- Light and sound
- Photo and video all night
- Next-day content pack
At the table
A team of twelve; on every job one strategist, one creative and one project manager stay from start to finish.
Defne Korkmaz
Strategy and client services
Turns the brief into one page and the budget into channels.
Brief on the deskDalga Water: autumn campaign plan
LinkedIn
Kaan Yıldız
Art director
Identity and packaging. Considers press-proof day a holiday.
Brief on the deskKıyı Coffee: packaged range
LinkedIn
Arda Demir
Director and DoP
Commercials and social shoot days. Camera always on his shoulder.
Brief on the deskRitim Sports: winter shoot day
LinkedInClient sign-off
Our budget was half the competitors’; by the end of summer everyone talked about the “pink water”.
The day we pinned three directions to the wall and wrote on them together, we saw our brand from outside for the first time.
One shoot day a month changed everything. We never ran out of content.
The next proof is yours
Send us your brief
Write the goal, budget and date. We reply within two working days with a first idea proof and a written quote.
