PRV-0344 · APPROVED 15.08.2025
Ritim Sports: Move
A year of social media for sportswear brand Ritim: one shoot day a month, one format a week.
Brief
Ritim’s accounts were only product shots; engagement was low.
Idea
We showed movement, not the product: each month a dance, a sport, a city.
Results
- engagement growth in year one
- 212%
- new followers
- 86k
- average reply time
- 2 hours
People jumping, running and dancing in front of a pink backdrop became the brand’s visual signature.
Campaign flow
Channel by channel, week by week: the campaign’s media plan.
ChannelW1W2W3W4W5W6W7W8W9W10W11W12
Content calendarweeks 1–12
Shoot daysweeks 1–12
Adsweeks 2–11
Proofs
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