PRV-0287 · APPROVED 09.11.2024
Ayaz: launch night
The new collection launch of fashion brand Ayaz: 450 guests, one giant curve.
Brief
A press and customer event for Ayaz’s winter collection.
Idea
We took the curve from the collection’s pattern into the venue as a giant installation.
Results
- guests
- 450
- content pack
- 24 hours
- press articles
- 38
Photos and videos shot during the night were delivered the next morning as a 24-hour content pack.
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