PRV-0425 · APPROVED 11.04.2026
A sip for the city
Dalga Water’s summer campaign: 140 bus-stop panels, one colour, one sentence and an eight-week digital flow.
Brief
Dalga Water is a spring water with strong distribution but low awareness in Istanbul. The brief: position it as “the city’s water” for summer on a limited budget.
Idea
Water is transparent; we gave it a colour. The whole campaign was built on one pink surface and one sentence: “A sip for the city.”
Results
- social engagement growth
- 312%
- summer sales growth
- 27%
- return on ad spend
- 4.6x
- bus-stop panels
- 140
For four weeks 140 bus-stop panels and 12 digital screens painted the city pink. From week three, six-second vertical videos and influencer content kicked in; radio closed the campaign.
Campaign flow
Channel by channel, week by week: the campaign’s media plan.
Proofs
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