PRV-0398 · APPROVED 20.02.2026
Zıpla: the can that jumps off the shelf
Can, multipack and shipping box for the new energy drink Zıpla: one pattern in three parts.
Brief
The shelf is full of black and metallic cans. The brief: get a new brand noticed on day one.
Idea
We designed the pattern for the shelf, not the product: side by side, the pink and cyan curves join into one movement.
Results
- time to be noticed (test)
- 3 s
- e-commerce share in month one
- 41%
- press proofs
- 2
Can, four-pack and e-commerce box came from the same system; the shelf test was run twice with mock-ups.
The next proof is yours
Send us your brief
Write the goal, budget and date. We reply within two working days with a first idea proof and a written quote.
